This was the first in-language, interactive campaign campaign for AARP that allowed consumers to click directly to an in-language landing page for further details on their extensive list of member benefits.
Headline for banner #1:
In your golden years, this is more valuable than a gold card.
Subhead: Learn more about our member benefits and other resources for living a better life.
Button: > Act Now
Headline for banner #2:
My parents once cared for me, now, it’s my turn.
Subhead: Learn more about our caregiving information and other resources for living a better life.
Button: > Act Now
Headline banner #3:
It’s important to worked hard. It’s also important to protect yourself from scams.
Subhead: Learn more about our fraud prevention and financial information that will help you live a better life.
Button: > Act Now