This ad for DAE Advertising was developed to commemorate Sing Tao Daily – San Francisco’s 40th anniversary for their ongoing commitment to delivering the most important news and events from Hong Kong to Chinese immigrants throughout the Bay Area via their comprehensive regional news network: Sing Tao Daily newspaper, Sing Tao TV news, Sing Tao Chinese Radio – KVTO, singtao.com news, and their latest mobil apps.

In the Chinese culture, the number 8 is known as the luckiest number. When spoken, it rhymes with like the word for “fortune” and stands for prosperity, success, wealth, luck and social status. It also resembles the mathematical symbol for infinity. In Hong Kong, the most sought after license plate is “888” and it commands an annual frenzy and price tag of US$500,000 or HK$3,500,000. In this ad, we have gifted the symbolic, bug-splattered, personalized California plate, “88888”, to Sing Tao for their accomplished milestone.