The Wells Fargo integrated brand campaign included pre-roll banners that featured their new brand TV commercial, which focused on Wells Fargo financial planning services. The copy in both the Asian Indian and the Chinese pre-roll banners and TV commercials are basically the same.
The :30second TV commercials, “Daddy”, were shot at the same time with two different sets of on-camera talent, Asian Indian and Chinese. The Chinese spot was produced in Mandarin and Cantonese.
Both versions of the TV commercial can be viewed in the TV section of the Asian Market Portfolio on this website.
