In this expandable banner, we first see the couple going through three stages of aging as the headlines invites the reader to click/expand the window to find out how Wells Fargo has helped them plan for their retirement. If the viewer does not act, the banner will expand automatically, then provides some information how they saved for their children’s college education and their own retirement at the same time while we see the couple age and their children graduate form college. (If the viewer does not advance the story by dragging the button on the scroll bar within three seconds, the animation in the expanded window will begin automatically.) From there, they can click on the button which will take them to the Wells fargo landing page at Wellsfargo.com.