The Wells Fargo Diwali, new checking account promotion was their first Asian Indian premium give away promotion. It was promoted through print advertising, online banners, social media, and in-theater billboards. Customers received a set of twenty Diwali stationery cards that were exclusively designed for Wells Fargo, in India. Each card featured a custom Diwali themed textile designs from a selected region of India (Ornate Ahir embroidery of Kutch from Gujarat, Textile block printing of Rajasthan, Kantha Embroidery of West Bengal, and Bandhani Tie & Die technique of Rajasthan and Punjab). Social media posting below.
Headline in Ad: Shubh Labh
English Takeaway: Good luck/Happiness and Benefits
